Event ROI Calculator
Enter a few fields to instantly see ROI, cost per attendee, breakeven, and an engagement score.
All direct costs for the event (venue, AV, staff, etc.)
Count everyone who attended, including in-person and virtual.
Gross ticket sales before fees or taxes.
Advanced (optional)
Cash from sponsors for branding, stages, meals, etc.
Booth and expo table sales to vendors.
Workshops, merch, or any additional income.
Used to estimate breakeven attendees.
Average room fill rate across sessions (0–100).
Percent of attendees who completed post‑event surveys.
Increase in web or social traffic during/after the event.
Enter expenses, attendees, and ticket revenue to calculate.
ROI
0.0%
$0 absolute
Cost per Attendee
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Total Revenue
$0
Breakeven Attendees
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